How to sell your services with WooCommerce

When it comes to e-commerce, usually we think of online retail stores. But the truth is, we can sell anything online including services. In this article we’ll look into how to use WooCommerce for selfing services. We check the different business models of service companies, and what you can use to level up your WooCommerce site.

Generally, WooCommerce has been built with a physical product-selling approach but that does not mean that it can be used to sell other types of products like digital products or services. For this, we need to rely on extra tools to fill in the gap from selling products to selling services.

You may be wondering why that is. After all, when we sell services with WooCommerce, we are just selling a different kind of product. This is because there are some things that are fundamentally different between services, digital products and actual physical products.

Services can be defined as custom or manual work that a person does for other person or organization. The biggest difference comes down to the additional tools needed for services. When you sell a product you just select it, maybe add your stock status, shipment methods and whenever an order is made you ship that product and it’s done.

On the other hand, when it comes to services it may get tricky. You because you are dealing with time slots and schedules, hence, two customers should not be able to buy the same time slot. Additionally, you may want to sell a subscription product which includes recurring payments.

Sell woocommerce services

These are some of the different possible scenarios that we are going to look into today.

Additionally, we go over some strategic tools you can use to improve your knowledge of your customer base. Therefore, you get to know your best customers, where they are, what they do. Also, it’s possible to track down trends and see how you can improve your WooCommerce services.

WooCommerce: Sell services and virtual products

The first and easiest option to use WooCommerce for services is with the virtual product option. In many ways, a service, such as a logo design, is like a virtual product, such as an ebook. And that’s going to be very helpful when you want to sell your services with WooCommerce.

For instance, when you have a design service there are usually no physical product or shipping fees. The same goes for a digital product. In addition, both have no stock status. Unless you are fully booked, usually you can sell as many designs as one can buy. And you never run out of hard drives to copy products to your users.

Therefore, in order to create simple one-time services, the virtual product is a good option. If you need some information from your customers, such as a questionnaire, you can use other plugins. For instance, gravity forms are going to help you greatly when you ask your customer’s preferences for design. And a form with an upload option works fine for proofreading services.

WooCommerce sell services as digital products

It is true that not all services can be sold as simple digital products. Often, when the service involves time slots, we need to provide booking calendars tied to the service itself.

The right time may be important for the customer. That’s the case for renting places, hairdressers, doctors. After all, you need to have to rent a place for a specific date, not when your provider feels like it.

But when it comes to selling bookings in your WooCommerce site, it’s good for you to create a booking schedule. In this way, you and your customers will know when you are free. Additionally, you get to know which services are being booked and when. For instance, you may realize that some services are usually booked with more time than others. After all, collecting data is always important to better providing and selling services online.

If that’s the case for you, you can use the WooCommerce Bookings or WooCommerce Bookings and Appointments (by Pluginhive). There are other options, but we found these two to be good solutions for a free or paid setups. We have a full tutorial about how you can sell bookings with WooCommerce bookings extension but since it’s a premium only extension let’s look into how you can do it with a free alternative.

Free plugin for WooCommerce Bookings and Appointments

After this plugin is installed and active, we see a new “bookings” section in your WordPress Dashboard. That section is where you manage the booking orders you receive. But in order to get a booking, we need to create a product. And that’s done as we usually do, under WordPress Dashboard > Products > Add New. Pick the “Bookable Product” option as the product data:

Creating a new bookable product in WooCommerce for services

Other than that everything should work as you are used to. As soon as you create it, you are ready to sell your services in WooCommerce as booking time slots. Whenever a customer buys your bookable service, you see it in that Bookings screen we mentioned.

WooCommerce Subscriptions for recurring services

The subscription-based business model is a great addition to any business that makes recurring services. Subscriptions allow you to create steady cash flow, while creating other products and services. Additionally, when you sell subscriptions as services, you allow users to constantly benefit from recurring services. Therefore, if they have a service that is needed periodically, it makes sense to buy a subscription. It’s a good deal for the customers, who are getting a discount, and good for providers, who get guaranteed sales.

Therefore, now it’s time to figure out how to implement WooCommerce services as subscriptions. And again, there’s a plugin for it! The WooCommerce Subscriptions is a plugin that integrates seamlessly with WooCommerce.

Visit : Woocommerce Development Services .